Our 2020 Journey
Like many businesses, we’ve had to navigate an extraordinarily difficult business landscape this year. The impacts of COVID-19 have proved to be far-reaching and, ultimately, more challenging than we could ever anticipate.
Whilst some of our initial plans for 2020 had to be iced, this year gave us the opportunity to pivot parts of our business. Many of the initiatives implemented required new ways of thinking, not just new ways of working; we re-engineered our business processes, we adopted internal AI software and we modified our entire GTM strategy. As a result we have seen a 400% increase in revenue over the final quarter. A brilliant result, but it sure didn’t come easy.
With the COVID restrictions in place this year in Victoria, we had to enact changes quickly to equip staff for remote work, something only a few members of our team were prepared for. This was an opportunity for us to re-evaluate how we worked as a whole, as humans. Of course we joined the Zoom party and the rest is history.
In the latter half of the year we kick-started our expansion into APAC and the US, flipping our model from a “boots on the ground” approach to a virtual, remote selling model utilising AI business development tools and new processes. The flip had an immediate effect resulting in onboarding a new customer each week.
In the meantime, we doubled down on our partnership strategy. We collaborated with software giant, Salesforce resulting in Vudoo being listed on the Salesforce’s global AppExchange, allowing us to introduce a world-first, scalable and personalised interactive video solution. This effort resulted in us winning a Salesforce EMEA demo jam – an award given to vendors who exhibit an innovative and unique product, as voted by ISV partners and customers. Needless to say the love and guidance we have received from Salesforce has been first-rate. Hand in hand we both believe 2021 will be a big year for our partnership.
Throughout this time, we worked super hard to ensure that we continued to deliver exceptional results for our highly valued customers, regardless of external factors. To facilitate this our product team knuckled down big time. We developed the following allowing us to start the new year in a strong product position:
• Implemented a plethora of new features and enhancements, some released now, some of which will be released in the new year, such as our new Asset Library (DAM), new dynamic interaction and in-video commerce functionality.
• Built new platform instances for deployment into international markets, specifically the UK and US with our partner AWS.
• Worked towards ISO/IEC 27001 security certification in early 2021 which will be a mammoth milestone for a business of our size
• Became the world’s first WCAG 2.1 AA Accessibility compliant interactive video platform, which is a huge achievement by any measure
Regarding valued customers, we’ve had a number of wins this year, onboarding exciting new engagements with customers such as, Monash University, R U OK? Day and David Jones to name a few, who have all seen immediate results from our solution. In the new year we will continue to further onboard a large portfolio of new customers yet to be announced – stay tuned!
Finally, looking ahead to 2021 we aim to leverage our new growth velocity by becoming one of the fastest-growing start-ups in-market. It’s a big goal, but if you don’t shoot for the stars, you’ll never make it to mars.
Most importantly and above all, we’d like to say thank you to all of the front line health workers who have sacrificed so much for the rest of us. Secondly, we’d like to thank our highly valued customers who joined us in 2020, during a time of such tumult. These customers believe in us and our product and we couldn’t be more grateful. Thirdly, a big thank you to our team, partners, board and investors, we couldn’t have done it without you.
Now bring on 2021, stat!
Co-founder & CEO