SOLUTIONS

Advanced Analytics

Understand a customers' journey from start to finish with metrics that provide real-time performance and deep insights.

360 degree insights on a single campaign

360 degree insights on a single campaign

When using Vudoo's in-stream checkout with content, it opens up top and bottom of the funnel insights, delivering a complete 360 degree view of your customer purchasing journey.

Understand ROI of content

Understand ROI of content

Deeper insights lead to a better understanding of how well content is performing. Measure the performance of your content across ad units and owned environments discover the real value of your content.

Tweak content in real-time

Tweak content in real-time

Start measuring performance as soon as your campaign is live. Real-time analytics mean you can test out changes to your content and see instant results. Complete A/B testing when serving Vudoo video programatically, and only run what actually performs with your audience.

Don't just take our word for it:

Pippa Leary

"This gives us the unique ability to work with our clients through the entire purchase funnel from notice, to want and now to buy. We’ve partnered with Vudoo to build new interactive video technology that presents the customer with the opportunity to ‘buy now’ while in the video. For the consumer it allows them to act immediately on the desire to buy without leaving their chosen content, resulting in a unique shoppable video experience."

Pippa Leary

Managing Director, Client Product, News Corp Australia

Scott Bowie

"We can see real-time what our consumers are engaging with and their progression along the funnel, providing us with a unique view of the full journey from top to bottom funnel. Overall engagement within the interactive video is currently sitting at three times the industry benchmark.”

Scott Bowie

Marketing and Consumer Engagement Director, Moët Hennessy Australia and New Zealand