SOLUTIONS

Commerce Suite

Whether you're a publisher, agency or brand, discover next-gen content commerce tools that drive conversion and monetize content.

End-to-end customer journey

End-to-end customer journey

Deliver campaigns that capture audience attention, keep them engaged and convert all in one piece of content. Vudoo's commerce suite enables customers to make transactions in-stream, within an article, inside a video or from an image, making it easy to understand a customer buying journey from start to finish.

New revenue streams

New revenue streams

Turn passive viewers into active buyers to create revenue growth whilst unlocking commercial growth. With our ad tech offering, Vudoo content can be published as a programmatic adverts, or embedded natively, enabling more opportunity to convert your audiences - wherever they may be browsing.

Seamless eCommerce infrastructure

Seamless eCommerce infrastructure

Low infrastructure, low IT involvement. With Vudoo’s Headless Commerce API, publishers can simply act as an extension of their advertiser's online store, and retailers can integrate their existing eCommerce platform. No need to build a new eCommerce infrastructure.

+10%

purchase intent

In-stream checkout campaign results. (Kantar Study)

52.7%

of customers that selected a product started the checkout process

In-stream checkout campaign results. (Kantar Study)

109%

increase in orders sold compared to forecast

In-stream checkout campaign results. (Kantar Study)

Pippa Leary, Managing Director, Client Product

"This gives us the unique ability to work with our clients through the entire purchase funnel from notice, to want and now to buy. We’ve partnered with Vudoo to build new interactive video technology that presents the customer with the opportunity to ‘buy now’ while in the video. For the consumer it allows them to act immediately on the desire to buy without leaving their chosen content, resulting in a unique shoppable video experience."

Pippa Leary, Managing Director, Client Product

News Corp Australia

Adam Kron, Director of eCommerce

Vudoo's a great solution because they cover off on that core user case which is enabling us to put a shoppable solution within our articles to keep people on our site and maximize conversion.

Adam Kron, Director of eCommerce

News Corp Australia

Oliver Vickers-Price, General Manager Product & Partnerships

The interactive capability at Vudoo is actually the ability to transform the relationship with our on-network video audience, to turn the passive viewer into an active one: a way to earn that most valuable of metrics, attention. On our network it has been proven to be the biggest factor in improving outcomes for our clients, so consistent it is the foundation of our commercial narrative. Vudoo has paired their unrivalled capability with measurement that proves engagement and attention beyond any doubt.

Oliver Vickers-Price, General Manager Product & Partnerships

News Corp Australia

Scott Bowie, Marketing and Consumer Engagement Director

We can see real-time what our consumers are engaging with and their progression along the funnel, providing us with a unique view of the full journey from top to bottom funnel. Overall engagement within the interactive video is currently sitting at three times the industry benchmark.

Scott Bowie, Marketing and Consumer Engagement Director

Moët Hennessy Australia and New Zealand