Vudoo has joined the Amazon Publisher Services Connection Marketplace!
Publishers will be able to easily discover and connect to Vudoo’s adTech platform, unlocking new opportunities to monetise their content and ads by enabling purchases at the point of inspiration.
Vudoo helps publishers and brands win the commerce media game by enhancing premium environments with interactive features, immersive shoppability and invaluable first-party data acquisition.
With 50% of online shoppers already aware of shoppable advertising (eCommerce Report, Interactive Advertising Bureau), publishers need to be ready for the continued rise of commerce media and consumer expectation for streamlined – if not instant – purchasing experiences.
What is Amazon Publisher Services Connection Marketplace?
The APS Connection Marketplace makes it easy for publishers to discover, test and implement game-changing adTech solutions such as Vudoo to help achieve creative, commercial and technical goals.
Outside of this marketplace, publishers generally have to invest heavily in scoping, research and developer work for individual integrations. With the APS Connection Marketplace, publishers can connect to an expansive rolodex of vetted options without needing the technical uplift.
Why did Vudoo join the APS Connection Marketplace?
Since our founding we’ve kept our finger on the pulse of changing consumer behaviour and the emergence of commerce media. Consumers now want to engage with content and shop online in faster ways than ever before: 45% of all global digital buyers will make a purchase via shoppable media (eMarketer, Shoppable Media Explainer).
Consumers today aren't willing to click through a maze of steps to buy. They want immediacy, and publishers with premium environments are perfectly placed to deliver seamless, in-the-moment experiences.
It’s why we developed the Vudoo platform. We’re helping industries like publishing deliver immersive content and a seamless shopping experience that transforms passive viewers into active buyers by shortening the path to purchase. Standard content and ad inventory becomes fully interactive, shoppable moments.
There’s a rigorous selection process to be listed on the APS Connection Marketplace so the fact that we’ve been accepted affirms the potential of the Vudoo platform. Now, more publishers can easily connect with us and experience the benefits of monetising their ad content across commerce and retail media networks.
“Being listed on the Amazon Publisher Services Connections Marketplace is a pivotal moment for Vudoo,” says Nick Morgan, Founder and CEO at Vudoo. “It puts us right where we need to be: in the hands of the world’s leading publishers at the intersection of content, commerce, and performance.”
How does Vudoo benefit publishers?
Publishers are under constant pressure to deliver results, whether it be impressions, clicks or revenue. Their core objective is to connect with their audiences and hit those numbers. That’s where Vudoo comes in.
Vudoo unlocks new ways for publishers to monetise premium content and ads by activating commerce interactions across display and rich media environments, with closed-loop attribution. Publishers can drive full-funnel growth by moving audiences from awareness to purchase with a single high-performing creative.
With Vudoo, publishers can add interactive commerce features such as product catalogues and in-ad checkout to revamp bland ads into immersive shopping experiences. Seamless eCommerce integrations with platforms like Shopify and Magento mean transactions simply work, keeping audiences on-side and on-site.
Vudoo also helps retain audiences within the publisher’s environment, which is key to driving full-funnel conversions and capturing first-party data. Having a frictionless path to purchase within trusted content helps maximise monetisation, ensure experiences are positive, and prevent losing traffic to external sites.
Publishers can also use this precious first-party data to deliver targeted and more efficient ads. Analysing intent signals like product choices and abandoned carts reveals insights to refine retargeting and drive more personalised, high-converting campaigns for their brand clients.
“Our integration empowers them to activate new revenue streams through immersive, commerce-enabled ad experiences that close the loop from inspiration to transaction. It’s a game-changer not just for monetisation, but for how we think about the future of advertising,” says Morgan.
Learn more about this exciting partnership on the Vudoo x Amazon Publisher Services Connection Marketplace page.