Unlock new ways to monetize premium content and ads with commerce-enabled creatives.
Vudoo helps publishers on the APS Connections Marketplace turn standard content and ad inventory into fully interactive, shoppable moments.
By embedding commerce functionality to creative assets, Vudoo transforms ad placements into instant checkout opportunities, enabling seamless shopping journeys without taking audiences off site. Powerful analytics capture every impression, interaction, and intent signal, giving publishers the insights they need to continuously optimize and maximize conversion opportunities.
Publishers can discover and activate Vudoo within the Connections Marketplace, located inside the APS portal. Activation requires no additional development work through your existing APS integration.
Shorten the path to purchase by turning passive viewers into active buyers.
Facilitate full-funnel growth from awareness to purchase using a single high-performing creative.
Gather first-party intent data and commerce signals to refine strategy and creatives.
Elevate content and ads with integrated checkout capabilities from eCommerce platforms to payment gateways via a headless commerce API. Get granular by hosting product feeds with full metadata, including SKUs and pricing for richer customer experiences.
Vudoo augments ads with immersive features like buy buttons and native checkout to boost engagement and streamline purchases. Interactive commerce ads are more likely to convert when compared to static assets. Vudoo is the finishing touch to create content that converts.
In-stream checkout campaign results (Kantar Study)
In-stream checkout campaign results (Kantar Study)
In-stream checkout campaign results (Kantar Study)