AWS selects Melbourne adtech startup as shoppable video partner

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Amazon Web Services (AWS) has chosen Melbourne-based adtech startup Vudoo as one of its global partners for shoppable video technology. The partnership allows AWS partners to utilise Vudoo’s in-stream checkout technology, which turns content and ads into directly shoppable assets.

Vudoo's in-stream checkout feature enables users to make a purchase within the content they're interacting with, without being redirected to a separate browser. This feature also provides access to first-party data customer insights, which can assist retailers and advertisers in creating more targeted campaigns.

"We ’re thrilled to be a part of the AWS Partner Network. This relationship marks a milestone achievement for Vudoo, and cements our credibility as a leading e-commerce specialist and technology provider. It is a thorough selection process and we’re looking forward to working with AWS customers to create shoppable videos on our mission to transform the customer experience," Founder and CEO at Vudoo, Nick Morgan.

Vudoo's technology enhances video content and ads by transforming them into interactive, directly shoppable assets. The startup has already established partnerships with publishers including News Corp, New Zealand Media and Entertainment (NZME), Are Media and independent agency, Lex Labs.

Vudoo has facilitated campaigns for global brands such as Hilton, Samsung, Moët & Chandon, Burberry, Dyson and Lexus. The company's content-to-commerce platform will be showcased at the 2024 NAB Show in Las Vegas from April 13 to 17.

Founded in 2017, Vudoo aims to enhance advertisers' content by creating personalised journeys through unique, one-to-one storytelling that captures audience attention and boosts engagement. Vudoo's patent-pending, in-stream checkout feature allows customers to transact directly within content, enabling advertisers to boost conversions and collapse the sales funnel.