What is Interactive Video?

Video content is designed to engage. Vudoo is out to change the rules of engagement with clickable content.

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Looking for a way to make your video content more engaging?

Interactive video uses clickable calls-to-action to turn a passive, linear video into an active experience that puts your users in the driver’s seat. Audiences have access to more interactive mediums than ever before, including video games, social media platforms like TikTok and even interactive video productions put out by Netflix and other companies. You can replicate the experience of driving the content narrative along using interactive video.

Interactive video can help you stand out from the crowd.

While many brands are using video as part of their business strategy, it can be hard to understand the true ROI of video content. Traditional video metrics like view count, likes, shares and comments don’t reveal whether your audience is actively engaging with your video content, or merely consuming it in the background. While your competitors’ audiences might passively consume their video offerings, create content that puts your users in the driver’s seat.

How can I get the most out of my content?

Interactive video creates data points that show how engaged your audience is when they’re watching your videos. Vudoo’s interactive video platform collates metrics like interaction rate (the percentage of people that clicked on an interaction while watching your interactive video), conversion rate (the percentage of people that clicked on the call/s-to-action after watching your video to the end), the interaction rate with each type of interaction present within your content and more. Interactive video can teach you more about your audience than ever before.