Launch of the Kia Tasman

Launching a new product today takes more than sleek design—it calls for smart, performance-driven media that cuts through the noise. That’s exactly what Kia delivered with the launch of the high-anticipated Kia Tasman, putting interactive advertising into gear to drive real consumer action.

Partnering with Val Morgan Digital, Kia set out with a clear objective: increase reservations through their onsite registration page. The campaign’s creative featured an all-star cast of Aussie legends, including Buddy Franklin, Dylan Alcott, and Damien Oliver, who band together to rescue Buck the runaway horse.

Seamless Interactivity Meets Smart Creative 

The campaign’s wasn’t just about clever storytelling. Cut into 30-second ad units, the campaign also leveraged Vudoo’s interactive ad technology to embed calls to action directly within the creative—catching attention in the moment and guiding viewers seamlessly from curiosity to conversion.

Running across high-attention environments like LadBible, the campaign placed the Tasman in front of a deeply engaged audience. But what really gave it traction was the embedded interactivity which made it easy for viewers to explore the new model and click through to make a reservation.  

The ad featured interactive CTAs to drive reservations.

Turning Engagement Into Intelligence 

Every click, tap, and interaction was more than just a moment of engagement, it became a data point. These insights gave Kia and Val Morgan Digital a clear view of who engaged, what resonated, and where future opportunities lie. Think of it as turning your video into both a test drive and a targeting engine—fueling smarter retargeting, sharper messaging, and better optimisation.

By blending storytelling, conversion, and actionable insight into one seamless experience, Kia’s Tasman campaign didn’t just turn heads—it proved that with the right technology under the hood, interactive commerce ads can go the distance.