Rip Curl's Summer Looks Good On You

As one of the world's biggest swimwear brands, Rip Curl know how important finding the perfect bikini can be to a memorable summer. Known as the "ultimate surfing company", their clothing combines fashion and function to help their customers get the most out of every wave.

Rip Curl completed a research project to help them better understand their female customers, and they uncovered that many found the online shopping process difficult. They were looking for a way to make their eCommerce customer experience more seamless and comfortable.

The 'Summer Looks Good On You' campaign streamlined the online shopping experience for customers, making it easier to find exactly what they were looking for. Customers told Rip Curl that finding the perfect fit was made much easier using the personalised shoppable experience, and the campaign provided an content experience that can't be replicated using social media or traditional eCommerce platforms.

Vudoo's analytics gave Rip Curl an end-to-end insight into their customers buying habits. As a company, they're always looking to expand their size offerings and cater to more body types, and tracking the in-video decisions customers were making helped them better understand the types of bikinis their audience want to purchase before their next summer trip.