Whether you're a publisher, agency or brand, discover next-gen content commerce tools that drive conversion and monetize content.
Deliver campaigns that capture audience attention, keep them engaged and convert all in one piece of content. Vudoo's commerce suite enables customers to make transactions in-stream, within an article, inside a video or from an image, making it easy to understand a customer buying journey from start to finish.
Turn passive viewers into active buyers to create revenue growth whilst unlocking commercial growth. With our ad tech offering, Vudoo content can be published as a programmatic adverts, or embedded natively, enabling more opportunity to convert your audiences - wherever they may be browsing.
Low infrastructure, low IT involvement. With Vudoo’s Headless Commerce API, publishers can simply act as an extension of their advertiser's online store, and retailers can integrate their existing eCommerce platform. No need to build a new eCommerce infrastructure.
In-stream checkout campaign results. (Kantar Study)
In-stream checkout campaign results. (Kantar Study)
In-stream checkout campaign results. (Kantar Study)
Give users the ability to seamlessly tap and transact on articles and images without ever leaving the page. Whether it's native content hosted on owned environments or through ad units via a GAM or a VAST/VPAID tag, Vudoo's platform allows audiences to browse and transact within a single piece of content.
By harnessing data from a single source, you can now unravel the intricacies of your customers' path, from the initial interaction to the final transaction. With comprehensive insights into the entire sales funnel, you empower yourself to make informed decisions that effectively maximize sales and drive conversions.
With our secure API technology, all of the heavy lifting occurs within the Vudoo platform. Brands can integrate their existing eCommerce store and payment gateway, and publishers simply act as an extension to their advertiser's online store. No need to launch a stand alone eCommerce tech stack.
Vudoo's commerce solution is low footprint, low infrastructure, and low IT involved. Got content ready to publish? SImply upload to the platform, link your eCommerce platform, add your clickable commerce features and hit publish! What this really means is that you can be in-market on the same day.
Explore customer stories and recent campaigns
"This gives us the unique ability to work with our clients through the entire purchase funnel from notice, to want and now to buy. We’ve partnered with Vudoo to build new interactive video technology that presents the customer with the opportunity to ‘buy now’ while in the video. For the consumer it allows them to act immediately on the desire to buy without leaving their chosen content, resulting in a unique shoppable video experience."
Pippa Leary, Managing Director, Client Product
News Corp Australia
Vudoo's a great solution because they cover off on that core user case which is enabling us to put a shoppable solution within our articles to keep people on our site and maximize conversion.
Adam Kron, Director of eCommerce
News Corp Australia
The interactive capability at Vudoo is actually the ability to transform the relationship with our on-network video audience, to turn the passive viewer into an active one: a way to earn that most valuable of metrics, attention. On our network it has been proven to be the biggest factor in improving outcomes for our clients, so consistent it is the foundation of our commercial narrative. Vudoo has paired their unrivalled capability with measurement that proves engagement and attention beyond any doubt.
Oliver Vickers-Price, General Manager Product & Partnerships
News Corp Australia
We can see real-time what our consumers are engaging with and their progression along the funnel, providing us with a unique view of the full journey from top to bottom funnel. Overall engagement within the interactive video is currently sitting at three times the industry benchmark.
Scott Bowie, Marketing and Consumer Engagement Director
Moët Hennessy Australia and New Zealand