Decode Consumer Behaviour to Meet High Expectations This Retail Season
With retail season in full swing, consumer expectations are at an all-time high. In a world where 91% of shoppers make purchases on their smartphones and 76% expect personalised interactions, understanding consumer behaviour is key to standing out.
Our new Retail Season Strategic Perspective guide dives into critical insights on how today’s consumers are shopping and the opportunities for brands to create meaningful, conversion-ready interactions:
Consumer Trends
- Today’s shoppers expect convenience at every touchpoint—no more rigid journeys.
- 70% of shoppers abandon their carts if there’s friction, like creating an account.
Strategies to Capitalise
- Transform every ad and piece of content into a frictionless, shoppable experience.
- Empower your creative to engage shoppers in the moment, enabling interactions and purchases without interruptions.
With insights like these, brands can meet high-intent shoppers where they are, offer seamless paths to purchase, and truly make the most of retail season.
Want to learn more? Download our Retail Season Strategic Perspective for a closer look at consumer behaviour and strategic approaches to reach them in meaningful ways.