Brand refresh & launch party wrap up

Jul 05, 2022

Brand refresh, new website and an office launch party! Vudoo has lots to celebrate at the start of a new financial year.

We’ve just entered a new financial year, which means it’s the perfect time to unveil our brand refresh! If you’re reading this, then you’ll have noticed you’re on a new website. We’ve rolled out a new website to better reflect the power of interactive video platform and showcase more of our client's content. You may also notice an update to our logo and hero colors so things pop just that little bit more. The Vudoo platform will still be as intuitive and user-friendly as ever, but we felt that it was time to evolve the branding as Vudoo continues to grow.

As part of the new website, we’ve created new ways to demonstrate how interactive video can benefit your business. Showcasing how our customers use interactive video has always been important to us, and our new customer gallery is a way to display the power of interactive video. No two interactive videos are the same, and if you’re looking for some inspiration, then you can visit our customer gallery here.

We’ve also unveiled a new hero video that takes you through the different benefits of interactive video. Whether you’re looking for deeper behavioral insights, more creative opportunities or video content that converts, interactive video can help you get more out of your business strategy. To start learning more about how interactive video can put your users in the driver’s seat, visit our home page and begin the video journey!

Speaking about the brand refresh, our CEO/Founder, Nick Morgan, says “​With FY22 being a year of incredible growth coupled with our US expansion plans, it made good strategic sense to refresh the brand in preparation for a global roll out. Personally, I love what the team has achieved and am excited to see how it is received by the market."

To celebrate the brand refresh, as well as the launch of our new website, we held a party at our new office in Collingwood. It was a night to remember, with staff, customers, board members and friends of Vudoo all in attendance. It was a great chance to catch up with familiar faces (and finally meet people in person!), and we’re looking forward to hosting more events in our new space.

You can check out photos from the night below in our highlights video. If you came along, watch to see if you can spot yourself amongst the crowd!

Thanks to everyone that came along to the night, and special thanks to Blakes Feast for cooking up the delicious food, Our girls & boys for keeping the cocktails topped up, and DJ Emma Peters supplying the party tunes!