Understand a customers' journey from start to finish with metrics that provide real-time performance and deep insights.
When using Vudoo's in-stream checkout with content, it opens up top and bottom of the funnel insights, delivering a complete 360 degree view of your customer purchasing journey.
Deeper insights lead to a better understanding of how well content is performing. Measure the performance of your content across ad units and owned environments discover the real value of your content.
Start measuring performance as soon as your campaign is live. Real-time analytics mean you can test out changes to your content and see instant results. Complete A/B testing when serving Vudoo video programatically, and only run what actually performs with your audience.
Every click of Vudoo content creates a data trail for instant performance tracking. Build a 360' view of your audience with metrics such as interaction rate, clicks and geographic location.
Deliver omni-channel results when integrating Vudoo with CRM platforms such as Salesforce. Seamlessly measure lead generation when you integrate Vudoo content in CRM campaign builders to give smarter insights designed to optimize ongoing campaigns.
Vudoo is ISO 27001 certified. Our information security infrastructure is held to an internationally recognized best practice framework for an information security management standard. Vudoo has full encryption protection in transit and at rest, with enforced two-factor authentication for user authentication and system administration access.
Dive further into campaign results and share ROI with clients or wider teams. With Vudoo's advanced analytics it's easy to compare content metrics for measuring multiple campaigns, plus all dashboard data can be downloaded.
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"This gives us the unique ability to work with our clients through the entire purchase funnel from notice, to want and now to buy. We’ve partnered with Vudoo to build new interactive video technology that presents the customer with the opportunity to ‘buy now’ while in the video. For the consumer it allows them to act immediately on the desire to buy without leaving their chosen content, resulting in a unique shoppable video experience."
Pippa Leary
Managing Director, Client Product, News Corp Australia
"We can see real-time what our consumers are engaging with and their progression along the funnel, providing us with a unique view of the full journey from top to bottom funnel. Overall engagement within the interactive video is currently sitting at three times the industry benchmark.”
Scott Bowie
Marketing and Consumer Engagement Director, Moët Hennessy Australia and New Zealand