The Commerce Swell: How Marketers are Riding the New Media Wave (US Edition)
Media is perpetually changing, so how are marketers in the US adapting to its evolution in 2025 and beyond? Consumers have changed – and they’re not going back.
There is a very real risk of core audiences abandoning if action is not taken urgently.
Before doing that, we need to capture a snapshot of where media consumption trends are right now and understand where the curve moves next.
In partnership with LongTerm Colab, Vudoo has published a commerce media report containing research into the digital media strategies marketers in the US are using to engage audiences and consumers.
The report presents key findings on measuring success, shifting media consumption trends, and what progressive marketers are using to drive results.
Commerce Media Stats in the US
Commerce media now represents 31% of media spend on average
80% recognize behavior-driven models, reflecting a shift away from linear funnel theory
91% of shoppable ad users say it’s important to adjust budgets based on emerging trends
CTV and AI adoption are accelerating – especially among those investing in shoppable or interactive formats
Commerce media is the foundational opportunity for brands, retailers, and marketers to reach consumers and implement emerging technologies such as Connected TV (CTV) and AI in marketing.
The report includes commentary from global marketing industry influencers, including Amie Owen from KINESSO and Colin Lewis from Retail Media Works.
Get the full picture of the new commerce media wave in the US by downloading our report.