The Commerce Swell: How Marketers are Riding the New Media Wave (Australia Edition)

How are marketers responding to evolving media behaviour in 2025 and beyond? Consumers have changed – and they’re not going back. 

The industry risks falling behind and losing its core audience if action is not taken urgently. 

But first, we need to understand where media consumption trends are right now and where they’re going next.

In partnership with LongTerm Colab, Vudoo has published a commerce media report containing research into the digital media strategies marketers are using to engage audiences and consumers.

The report presents key findings on how success is being measured, how media consumption trends are shifting, and the practices that progressive marketers are using to drive results. 

Commerce Media Stats in Australia

• Marketers believe there’s going to be a 27% increase in impulse shopping

• More than one-third of respondents say the traditional funnel model falls short in measuring consideration and conversion

• 41% of marketers are experimenting with shoppable ads

• Marketers are considering Connected TV (CTV) as an option beyond upper funnel awareness

Commerce media underpins all of this by presenting brands, retailers, and marketers with new opportunities to reach consumers and implement emerging technologies such as Connected TV (CTV) and AI in marketing.

The report contains commentary from marketing industry influencers, including Amie Owen from KINESSO and Colin Lewis from Retail Media Works.

Get the full picture of the new commerce media wave in Australia by downloading our report.