SeenThis Partners with Vudoo to Bring Commerce-Enabled Video Advertising to the Open Web.
SeenThis’ adaptive streaming and high-impact video formats integrate with Vudoo’s commerce media to turn video impressions into shoppable opportunities—delivering attention, performance, and measurable outcomes at scale.
SeenThis, the video advertising partner transforming how brands distribute video across the open web, has partnered with Vudoo, the global commerce-enabled advertising technology company.
The partnership empowers agencies, brands and publishers to activate Vudoo’s commerce-enabled ad formats through SeenThis’ video distribution and delivery solution, with minimal disruption to existing workflows.
Optimising delivery, elevating performance
SeenThis helps brands distribute premium video advertising across the open web in a way that captures more attention and drives measurable outcomes. Built on proprietary adaptive streaming technology, SeenThis delivers high-quality video efficiently, helping advertisers improve performance while supporting publisher yield and sustainability goals.
By layering Vudoo’s commerce media technology onto that delivery engine, brands can transform video impressions into shoppable moments. Consumers can browse, add to cart and transact directly within the ad experience. Every engagement generates actionable intent signals that inform future media and creative decisions.
The result is a streamlined path from attention to transaction across display, video and CTV.
Global rollout and market expansion
The partnership launches first in the United States, followed by Japan, Australia, and Europe, with timing subject to local market readiness. The collaboration marks a key milestone in Vudoo’s global expansion, underscoring growing traction across major media markets, including recent momentum in North America through Corus Entertainment Inc..
Jesper Benon, CEO and Co-Founder, SeenThis:
“Partnering with Vudoo allows us to turn engaging video into direct commerce. Consumers can purchase products instantly within the ad, creating a performance-driven channel that delivers measurable results for brands.
Nick Morgan, Founder and CEO, Vudoo:
“SeenThis has set the benchmark for how digital content should be delivered. Instant, adaptive and efficient. Combined with Vudoo’s commerce-enabled formats, advertisers can now build campaigns that both inspire and convert. It’s the next evolution of brandformance, where brands no longer need to choose between creativity and results.”
Paul Blackburn, Chief Growth Officer, Vudoo:
“This partnership strengthens the infrastructure behind commerce media, and is designed to make digital media more accountable. SeenThis optimises the delivery layer; Vudoo provides the commerce layer and closes the loop between attention and action. Together, we give advertisers a cleaner, more measurable way to invest across the open internet.”
-end-
About SeenThis
The open web holds massive untapped advertising potential. While brands chase reach on major platforms, audiences spend significant time across premium publishers and diverse content, but video advertising has historically underperformed here. SeenThis is changing that.
As a video advertising partner, SeenThis proves the open web delivers, capturing more attention and exceptional results with cost-effective video that keeps publishers profitable and the internet independent. Since 2017, SeenThis has served billions of streams for 5,000+ brands across 50+ countries.
Brands deserve reach wherever audiences are, publishers deserve sustainable revenue, and the internet deserves to stay open. For more information, visit seenthis.co
About Vudoo
Vudoo is a commerce media technology company that embeds shopping directly into content and media across any channel. Its platform enables brands, agencies, publishers and ad tech partners to activate instant commerce – browsing, carting and checkout inside ads and content – turning moments of attention into measurable commerce outcomes. Built to plug into the existing programmatic and commerce ecosystem, Vudoo delivers closed-loop attribution and rich intent signals across display, video, CTV and emerging surfaces.