The collaboration combines PubMatic’s global supply-side infrastructure with Vudoo’s commerce media technology, creating new opportunities for advertisers and publishers to activate shoppable ad experiences across verified, optimised programmatic environments.
Vudoo, a global commerce media technology company has partnered with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, and commerce, offering advertisers and publishers a new way to connect engagement with conversion at scale.
The integration simplifies how agencies and brands can activate commerce media, giving them access to verified, optimised inventory through a single deal ID. By embedding commerce activation within existing programmatic workflows, Vudoo and PubMatic are making commerce-enabled advertising scalable, measurable, and accessible.
Advertisers and publishers alike can now run interactive ads across PubMatic’s inventory, enabling consumers to buy products directly from ads, checking-out without navigating to the retail site, whether in display, video, or connected TV. The integration also enhances the ability to track measurable results and commercial impact, such as product views, add-to-cart moments and purchases across screens; all while respecting user privacy and improving transparency across the open web.
Additionally, the partnership marks another step in scaling Vudoo’s commerce-media technology across the global advertising ecosystem, following similar integrations with other major platforms. This expansion is crucial to the future of commerce itself, as shopping increasingly takes place within media environments. By embedding commerce capabilities across premium inventory, agencies and brands gain the ability to connect inspiration with instant purchasing and enable closed-loop measurement to drive tangible outcomes.
“Commerce media continues to gain momentum as marketers demand measurable performance from every impression,” said Peter Barry, Vice President, Commerce & Audience Solutions, APAC, PubMatic. “By integrating Vudoo’s commerce-media technology into PubMatic’s platform, agencies and brands can now activate shoppable, instant-cart experiences directly within ads on verified, optimised inventory – all via a single deal ID and their preferred DSP, without any workflow disruption or creative rebuilds. This approach helps brands and agencies close the loop by clearly tying ad spend to sales outcomes, enables publishers to demonstrate the value of their inventory and audiences without those audiences leaving their sites, and - when offsite commerce data is applied - helps retailers prove the value of their data partnerships as well.”
“Partnering with PubMatic extends our commerce media capabilities into one of the industry’s most trusted and established programmatic environments,” said Nick Morgan, Founder and CEO, Vudoo. “It’s an important milestone as we continue making commerce media accessible across the open internet, enabling every impression to become an opportunity for engagement, discovery, and conversion. This is our Commerce Everywhere vision.”
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About PubMatic
PubMatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media, PubMatic delivers smarter advertising and stronger performance.
Independent since its founding in 2006, PubMatic remains a trusted engine for transparency, innovation, and measurable results across digital advertising worldwide.
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About Vudoo
Vudoo is a global, award-winning commerce media technology company that transforms content and ads into interactive, shoppable experiences. Our shoppable formats and SDKs work across display, video and CTV, integrated with leading commerce platforms and payment gateways to deliver closed-loop attribution and measurable outcomes for brands, agencies and retailers. Learn more at vudoo.com.