How do you balance creativity, emerging tech, and data privacy to pull off impactful marketing tactics?
In this electrifying episode, we chat with Joshua Lowcock, President of Media at Quad, an American marketing services company that helps brands make direct consumer connections across household, in-store and online with a range of marketing and media solutions. Joshua shares Quad's dynamic approach to putting clients first and driving business results through innovation and emerging tech, including their latest game-changer, In-store Connect.
In this episode you'll hear:
- How Quad’s In-store Connect is revolutionizing in-store experiences by blending traditional print with digital displays
- Insights on balancing creativity and AI-driven decision-making in media optimization, and the evolving role of humans in an AI-driven world
- Joshua’s take on data privacy and the impact of GDPR-like regulations in Australia, including the need for a united industry front to protect consumer rights while ensuring smooth business operations
- The key differences between the US and Australian markets and advice for Australian businesses looking to expand globally
If you’re looking to stay ahead in the world of Marketing and understand the future of data privacy and innovation, this episode is a must-listen!
Soundbites to listen out for:
Quad's Client-First Approach
"The key thing is, at Quad, we put clients first, which sounds like a no-brainer, like, of course, why wouldn't you put clients first? We invest our clients' budgets in the areas that make the best sense for the client, not what suits our own financial interests."
Breaking Down Retail Media Silos
"Legacy retail media offerings are very siloed to individual retailers, but In-Store Connect aggregates multiple retailers to give brands a unified, efficient way to reach their customers."
Creativity as the Optimizer
"Creativity is the last layer left to optimize. As we move towards automation, the ability to tell a compelling story and romance the product will be critical."
The Importance of Data Control and Transparency
"Users need control over their data, and laws are lagging behind consumer sentiment. I encourage everyone to perform a data subject access request to understand what’s being held about them."
AI as a Co-Pilot, Not the Decision Maker
AI is great as a co-pilot for decision-making, but it shouldn't be the ultimate arbitrator. Humans need to be involved to ensure we don’t end up in a race to the bottom."
Why Australians Should Explore the US Market:
"Australians should get on a plane and come to the US at least once a year. There’s no substitute for learning from people on the ground and avoiding the mistakes others have made."
About our guest:
Joshua Lowcock is an Australian digital media executive based in New York, currently serving as President of Media at Quad. Previously, he held key roles as UM’s Global Chief Media Officer, Chief Digital Officer, and Global Brand Safety Officer.
Currently, Joshua is a Non-Executive Director and Chair for AdVeritas (ASX.AV1) and has served on the boards of several public companies, including Accent Group (ASX.AX1), Cashrewards Ltd (ASX.CRW), and Prime Media Group (ASX.PRT).
Recognized by AdWeek, he was named one of the 50 most influential people in media and one of the 25 Media All Stars.
Connect with the hosts on LinkedIn
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