Ok, 2025 is here—now what?
From AI-powered commerce to the meteoric rise of retail media 2.0, Nick and Paul explore the hottest trends, bold predictions, and groundbreaking innovations that are redefining how we shop, engage, and connect. 2025 is set to be a game-changing year for the industry, and this episode will challenge conventional thinking to bring fresh perspectives on what e-commerce and media could—and should—look like.
In this episode, we predict that:
- AI Will Steal the Show: From turning search into instant action to delivering seamless, personalized experiences, AI is going to set a new standard in commerce.
- Retail Media Will Enter Its Next Act: The era of retail media 2.0 will see premium formats, offsite media, and creative strategies rewriting the playbook.
- CTV Will Advance: Forget what you know about Connected TV - Commerce TV is the disruptor that's going to change the game.
- Customer Experience Will Become Non-Negotiable: Frictionless, hyper-personalized advertising is the bare minimum. Brands that can't keep up are about to become digital dinosaurs.
- The Future Will Unveil New Possibilities: AI that creates content? Shopping assistants that actually know you? Robots as your shopping buddy? What would the future hold for commerce media?
Soundbites to listen out for:
How AI Is Going to Redefine the Standard in Commerce
We're definitely going to see the year of AI powered commerce. We're seeing an expectation that is going to be set by AI, which is you search a certain way, you ask a certain question, you don't just get options. You're getting the answer. Then the only next logical step is actioning the answer.
Creativity Making a Comeback—Powered by AI
I think what you're going to see this year is some really interesting technologies help bring the importance of creativity back to the forefront via AI.
Will Instagram Follow TikTok’s Lead?
Will 2025 be that year for Instagram to say, ‘we're going to do what TikTok does. We're going to have our own merchant capabilities.’
From QR Codes to Commerce TV
I think that in 2025, we might see a better UX than a QR code. You're going to get that personalized shopping experience on your phone whilst you're watching the big screen. And that's what we're going to call commerce TV.
A Year of Partnerships: Bridging Traditional and Retail Media
We're going to see technology players partnering with retailers to help bring the convergence of traditional media and retail media together as one.
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