Vudoo's patent-pending technology provides audiences with a frictionless interactive and shopping experience. Publishers now have the ability to turn passive viewers into active buyers to create revenue growth whilst unlocking new commercial streams.
Give audiences the ability to tap within video advertising straight to a 'one-click' purchases. Vudoo technology allows publishers to offer brands an opportunity to reach highly engaged users via shoppable video ads integrated within their media channels.
Vudoo's integration between the eCommerce vendor and the video platform mean that Vudoo videos simply display the client's eCommerce environment. Publishers can offer shoppable content for clients without the worry of dealing with the logistics of in-video purchases.
In a world where content is at your fingertips, publishers can offer compelling video experiences for their clients that get audience's clicking. Customizable interactions and shoppable content empower brands to build new experiences for those consuming news content.
Publishers are leaders at influencing high intent audiences to want brands and products, however the missing piece has always been transforming that intent to conversion.
It's difficult to move users through the entire purchase funnel. Users currently have to be taken off a publisher's platform to complete transactions on external web pages.
Value for advertisers is no longer determined by basic metrics such as click-through and completed views.
Losing advertising revenue by being unable to provide innovative customer solutions that are unique from competitors.
Publishers are losing their audience due to ads, content and affiliate programs driving users away along with their valuable data.
Users can tap within video advertising content straight to a 'one-click' purchase, then continue watching. Vudoo technology allows publishers to offer retailers and brands an opportunity to reach highly engaged users via shoppable video ads integrated within their media channels.
Convert video advertising into tangible outcomes, whether that’s capturing leads, influencing consideration or increasing purchase intent. Clickable prompts, CTAs and in-video purchasing within video shout much louder than static content.
Every click creates a data trail for instant analytics tracking. Measure video campaign performance via advanced metrics that provide a unique insight and revenue offering for commercial clients.
Vudoo's intuitive platform means that you can make a piece of content interactive or shoppable within minutes. Everything is drag and drop so that you are able to leverage the solution at scale without a requirement for extensive training or resources.
Shoppable Campaign Statistic (2 month campaign)
Publisher Revenue & Pipeline Uplift
Publisher Revenue & Pipeline Uplift
Click to interact with the type of content already being delivered directly through publisher content.
“We can see real-time what our consumers are engaging with and their progression along the funnel, providing us with a unique view of the full journey from top to bottom funnel. Overall engagement within the interactive video is currently sitting at three times the industry benchmark.”
Scott Bowie, Marketing and Consumer Engagement Director
Moët Hennessy Australia and New Zealand
This gives us the unique ability to work with our clients through the entire purchase funnel from notice, to want and now to buy. We’ve partnered with Vudoo to build new interactive video technology that presents the customer with the opportunity to ‘buy now’ while in the video. For the consumer it allows them to act immediately on the desire to buy without leaving their chosen content, resulting in a unique shoppable video experience.
Pippa Leary, Managing Director, Client Product
News Corp Australia
"The interactive capability at Vudoo is actually the ability to transform the relationship with our on-network video audience, to turn the passive viewer into an active one: a way to earn that most valuable of metrics, attention. On our network it has been proven to be the biggest factor in improving outcomes for our clients, so consistent it is the foundation of our commercial narrative. Vudoo has paired their unrivalled capability with measurement that proves engagement and attention beyond any doubt."
Oliver Vickers-Price
General Manager Product & Partnerships, News Corp Australia
Looking for more insight? As the world becomes increasingly digital, the role of a publisher continues to change and evolve. However there are two key objectives that remain the constant: create valuable content that engages an audience, and promote products and services that resonate with that audience.