Blue Sky Capital backs Vudoo's next phase of expansion, with Isabella Spragg appointed COO alongside senior North American retail and commercial leadership appointments
MELBOURNE, 9 November 2026 — Vudoo, the global commerce technology company building the infrastructure connecting media, retail and emerging AI environments, has closed a A$22 million Series B funding round, led by US private capital fund Blue Sky Capital, to accelerate its global growth, and announced new key executive appointments based in the US.
The funding round was led by Blue Sky Capital, with participation from a number of Vudoo's existing family office investors.
The Series B capital will primarily support international commercial expansion and continued investment in commerce technology.
To help lead this new phase of growth, Vudoo has strengthened its senior leadership team with four strategic appointments. Isabella Spragg joins as Chief Operating Officer, while Tash Henderson takes on the role as Managing Director, North America, and Sophie Abrahamsson has been appointed as Head of Retail, North America. Julian Colantuono is joining the team as Customer Success Director.
Isabella brings 20 years of experience across commercial growth and transformation, including senior roles at The Trade Desk and Monks. Isabella recently joined Vudoo as Global Director of Ad Infrastructure & Partnerships.
New York-based Tash Henderson joins Vudoo to oversee the company’s North American commercial operations. Tash has nearly two decades of advertising experience, including roles at News Corp Australia and Unified, an iHeartMedia company, where she progressed from senior sales to strategic growth leadership roles.
Tash is joined in the US by Sophie Abrahamsson, a retail and commerce technology executive whose career spans H&M Group and video-commerce company Bambuser. Sophie’s role at Vudoo will focus on retail media networks and expanding the adoption of Vudoo's commerce infrastructure across the region.
Additionally, Julian Colantuono has been appointed as Customer Success Director to lead its global client success strategy. With experience at EA Group, Ogilvy One and Bower House Digital, Julian has a strong background in marketing technology, automation and enterprise customer engagement.
Nick Morgan, Founder and CEO, said: "Commerce is moving beyond traditional storefronts, with the transaction moment shifting into the media, content and AI environments where consumers discover and engage with products. We made a deliberate decision to build Vudoo for that future. Having Blue Sky Capital back that vision is a significant endorsement of what we've built and the opportunity ahead. This investment gives us the capital to accelerate our global ambitions and bring that vision to market at scale."
On the strengthened leadership team, Nick added: “Our focus is on building and powering distributed commerce networks for retailers, enabling transactions directly within the media, content and digital surfaces where consumers engage. We’re assembling the leadership and capabilities to deliver this infrastructure globally, connecting retailers with consumers at the point of inspiration and turning engagement into transactions. Isabella will lead our global operations, Tash and Sophie will accelerate our North American expansion, and Julian will strengthen our ability to deliver and scale for customers worldwide.”
About Vudoo
Vudoo is a global commerce technology company building the infrastructure that connects media, retail and emerging AI environments.
Its technology enables brands, retailers and media owners to embed authenticated, shoppable experiences directly into advertising and content, connecting product discovery with purchase and delivering measurable commerce outcomes.
By making commerce possible wherever consumer intent occurs, Vudoo helps businesses turn media engagement into commercial opportunity.
Instant Commerce Everywhere.
Media contact: Rachel Fang, hello@vudoo.com