Meet the team

Having spent 25 years delivering software solutions for pretty much any industry you can imagine, Ryan is well up for the task of Chief Technologist at Vudoo. An engineer in the information age who has never met a problem he can't tackle, and he's a big fan of automation, data and machine learning. However, every action has an equal and opposite reaction, and Ryan likes to escape the numbers by getting into nature and away from it all.

Charlotte brings a wealth of experience in executive finance and a passion for growth and results. With a background as General Manager of Finance at Quantium, she has a comprehensive understanding of financial control, reporting, FP&A, tax, treasury, and procurement. Charlotte's international expertise was honed at Grant Thornton UK, where she connected businesses with global growth opportunities.

At Vudoo, she leverages her skills in data-driven decision-making and cross-cultural collaboration to drive the company's financial strategy. Outside of work, Charlotte is kept endlessly busy with her three children and in the rare moments of available time enjoys skiing, quilting, the ballet, and cooking.

With over 20 years of experience in product, marketing, and e-commerce, Johan Palsson's deep understanding of the Vudoo business and product has been instrumental in transforming passive viewers into active participants with commercial outcomes. As our former Chief Product Officer, Johan's strategic vision and execution have been pivotal in Vudoo's growth.

His proven track record in driving innovation and results positions him perfectly to excel as our Chief Operating Officer, where his leadership will continue to propel Vudoo forward. Additionally, Johan's commitment to social impact and sustainability is evident through his roles as a board director and adviser for organizations like Gowrie NSW. He holds a GAICD credential from the Australian Institute of Company Directors and a BA in Journalism from the University of Queensland.

Billy Kinchin, brings over 15 years of expertise in digital advertising and video solutions from his time at Google and as head of APAC at Oovvuu. A specialist in publisher monetisation and technical management, Billy has a proven track record of navigating complex technology in commercial ecosystems. At Vudoo, he aims to leverage his experience to align our offerings with the evolving needs of the advertising technology and e-commerce space, ensuring our solutions provide high value and relevance to our clients so that Vudoo remains at the forefront of the content commerce industry.

Rachel has over two decades of experience in advertising, in-house B2B and B2C marketing, and digital transformation. Her career spans both boutique agencies and global giants like Publicis, as well as roles with FMCG and CPG brands such as L'Oréal and Mondelez. Rachel's experience also spans the automotive, integrated resort, and tech sectors with companies like Mercedes-Benz, Crown Casinos, Carsales.com.au, Sportsbet.com.au, and MYOB.

At Vudoo, Rachel applies her deep understanding of the video and commerce space to drive innovative marketing strategies. Her leadership, intuition and insight into diverse environments is marked by a blend of analytical rigor and creative flair. This coupled with her commitment to fostering a culture of diversity and equity in the workplace, make her an invaluable asset to Vudoo's growth and success.

Drew Perry brings nearly two decades of ad tech and digital innovation experience. He has held leadership roles at FreeWheel (a Comcast company), Adslot, and AOL, and also founded Autonic, a business automation and system integration provider.

As the Managing Director for Asia Pacific, Drew is dedicated to accelerating Vudoo’s growth across APAC, harnessing his expertise to strengthen relationships with brands, retailers, and agencies. He is passionate about utilising Vudoo’s interactive, commerce-driven technology to deliver shoppable ad experiences that deliver meaningful results.

When he’s not chasing his two kids around, Drew enjoys yoga and Brazilian Jiu-Jitsu (BJJ) to stay balanced and energised.

As Managing Director of EMEA, Sarah Lawson Johnston brings over 30 years of advertising technology expertise to Vudoo. She has held key leadership roles, most recently as Chief Revenue Officer at Covatic, where she helped launch the company's privacy-centric audience targeting solution. Previously, Sarah served as EVP, Managing Director of Agency Partnerships for EMEA at Hudson MX, after spending over two decades at Mediaocean, where she most recently served as Managing Director for Europe.

Excited by the immense potential of commerce media, Sarah’s vision is to accelerate Vudoo’s impact across key markets by enhancing content and ad strategies for publishers, agencies, and brands. She is focused on helping them leverage shoppable technology to build deeper, data-driven connections with their audiences, driving success in the digital space.

As Managing Director of MPH Lawyers, Grant has 25 years experience in commercial and corporate law, and commercial litigation. Grant has extensive experience advising high net worth clients and both listed and private companies in the Information technology, Automation and Robotics, Biotechnology, Resources, Energy and Construction industries. He also acts as non-executive Chairman of artificial intelligence/e-commerce business RooLife (ASX: RLG) and non-executive director of IT service provider COSOL (ASX: COS) - ASX's best performing IPO of 2020.

As an entrepreneur and technology professional, Nicholas has over 15 years experience in digital marketing services, and was an early adopter and champion for Australian eCommerce in the early 2000s. Nicholas believes in the power of tech to elevate business success and enhance people’s lives. From his extensive experience delivering digital transformation across public and private sectors (Adairs, ANZ, Lumo Energy, Tefal, Invictus Games, Leica), Nicholas has channelled his knowledge into developing Vudoo as an enterprise product with global application.

Tim has over 30 years of global technology sector experience. He was the founding Chairman of an Australian public unlisted online company that is currently achieving global revenues over $1.9BN and EBITA of over $250M. Tim was a former non-executive Director of Roolife (ASX:RLG) and is currently Chairman of Happy Tree FinTech and Executive Chairman of Bodd Technology.

Buckley has significant experience in the media, technology and consumer marketing sectors and has held a number of senior roles, including marketing director at Nike, executive director of content partnerships at Foxtel, managing director at ASX-listed technology-enabled services company COSOL (ASX: COS), COO of the Australian Football League, CEO of Football Federation Australia and chair of the North Melbourne Football Club.